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Market research helps businesses and organizations access accurate information to understand their markets, customers' needs or test marketing effectiveness to keep improving and growing.
In-depth interviews are typically but not always conducted for topics that are complex and/or sensitive; such as health related, divorce, financial, etc. It is meant to help the participant feel more comfortable sharing information.
Focus groups are conducted with a group of people who have similar interests or experiences about a product or service. It's useful for gathering information from target audience about their opinions and attitudes related to certain products and services (past, present or future).