Would you like to connect to a larger audience?
Market research helps businesses and organizations access accurate information to understand their markets, customers' needs or test marketing effectiveness to keep improving and growing.
In-depth interviews are typically but not always conducted for topics that are complex and/or sensitive; such as health related, divorce, financial, etc. It is meant to help the participant feel more comfortable sharing information.
Focus groups are conducted with a group of people who have similar interests or experiences about a product or service. It's useful for gathering information from the target audience about their opinions and attitudes related to certain products and services (past, present or future). Focus groups are typically conducted with 4-6 participants, larger groups could sometimes negatively impact the quality of information obtained as it limits interactions. At Infante Consulting and Research we have experience conducting focus groups in English and Spanish about different topics.