Frequently Asked Questions

What are some important things clients should know about Focus Groups?

I often try to make sure my clients understand that in order to have quality results from focus groups the size of the group matters particularly depending on the topic to be discussed and the audience. I prefer to have 6 to 10 participants at any given time, or it could get a bit chaotic with more participants than that, especially if we only have an hour. Another important information is that when I ask questions to the participants I tend to wait up to 20 seconds for participants to respond, so silence even though it's awkward in this case it is very important in order to elicit more robust responses from participants. 

Why should I use your services compared to Google Translator or other online tools or apps for my business needs?

There are many reasons why I don't recommend using online tools to translate materials. The majority of the time we tend to get words or sentences translated that say something inappropriate, where the word or the content is inaccurate and is not culturally sensitive, and have witnessed these issues countless times. The lack of quality translations can cause a big misunderstanding or even be offensive to the population you're trying to reach out too, hurting your opportunities to expand your services or sell more products. Don't robotize human engagement by relying on online tools for your important translations. I help businesses connect with the Latino population in a way that's relevant to them.

What sets your business apart from other businesses?

I know the value of good customer service and I strive to build lasting relationships with my clients and colleagues. My professional background also sets my business apart, I've also published several manuscripts related to my research work. I've conducted research in English and in Spanish in many states, as well as in the U.S. territory of Guam. My love for research is based on rigorous expectations to design and conduct research working as a consultant for major universities such as Colorado State University and Washington State University. Contact me at

¿Puede realizar los trabajos de investigación en español?

Si claro que sí, sin importar en que parte del mundo se encuentra su compañía. Puedo ayudarle tanto en español más localizado para el país en el que se encuentra o en inglés, según sea la necesidad de su compañía. Por favor pongase en contacto enviando un correo electronico a

Phone: 970-488-9047
Fort Collins, Colorado